Trucks
NEWS SUMMARY:
Announced at Volvo Trucks’ annual UK dealer conference, the award honours the dealer that has delivered the strongest all-round performance across the network over the past 12 months.
Commitment to customers drives success
The accolade follows an exceptional year for Crossroads Truck & Bus, which delivered strong results across its operations while building long-term relationships with customers across the region. Its sales performance was also outstanding, with the business crowned New Truck Sales Dealer of the Year alongside securing the top honour.
Significant investment in its team, facilities, and future capabilities has helped underpin the dealer’s success. The business has strengthened its expertise in emerging vehicle technologies through the growth of electric truck sales and the delivery of increasing numbers of Volvo FH Aeros specified for maximum fuel efficiency.
That customer focus is reflected in Crossroads’ results, with the business achieving a 96 per cent overall customer satisfaction score and a net promoter score of +88 per cent year-to-date, via the manufacturer’s One Voice customer satisfaction survey.
The judging panel also highlighted the company’s commitment to continuous improvement, praising its effective use of customer insight, the adoption of new technologies, and willingness to embrace new ways of working. Combined with a proactive approach to sales and service, these qualities established Crossroads Truck & Bus as the standout performer across Volvo Trucks’ UK & Ireland network.
Recognition for a standout year
Christian Coolsaet, Managing Director of Volvo Trucks UK & Ireland, says: “The Dealer of the Year award is the highest achievable accolade within our network, recognising sustained excellence. Throughout the past year, Crossroads Truck & Bus has delivered outstanding results in every area, driven by a clear focus on its customers and continued investment in its people, premises and capabilities.
“Whether supporting customers, embracing new ideas or contributing to the wider Volvo Trucks business, the team approaches every opportunity with enthusiasm and purpose. I'm delighted to congratulate Crossroads Truck & Bus on being named Dealer of the Year.”
Ian Middleton, Managing Director of Crossroads Truck & Bus, says: “We place enormous importance on listening to our customers, acting on their feedback and forming long-term relationships built on trust and service excellence. To be recognised by Volvo Trucks in this way is a tremendous honour, and I'd like to thank every one of our colleagues and customers for the part they have played in making it possible.”
Founded in 1956, Crossroads Truck & Bus operates from eight depots across Yorkshire and Lincolnshire, with facilities in Birstall, Boroughbridge, Hull, Lincoln, Normanton, Scunthorpe, Stallingborough and Rotherham, alongside a further vehicle maintenance unit in South Elmsall.
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Martin Tomlinson
Head of Media, Volvo Trucks UK & Ireland
Tel: +44 7775 938063
Email: martin.tomlinson@volvo.com
Volvo Trucks supplies complete transport solutions for discerning professional customers with its full range of medium- and heavy-duty trucks. Customer support is provided via a global network of dealers with 2,200 service points in about 130 countries. Volvo trucks are assembled in 12 countries across the globe. In 2025 approximately 120,000 Volvo trucks were delivered worldwide. Volvo Trucks is part of the Volvo Group, one of the world’s leading manufacturers of trucks, buses, construction equipment and marine and industrial engines. The group also provides complete solutions for financing and service. Volvo Trucks’ work is based on the core values of quality, safety and environmental care.